(The Impact of Native Social Networking on Promoting Student's Environmental Attitude (Case Study: Eitaa

The growth of social networking has made it possible to define new applications for this tool especially in learning, including formal, informal, and tacit education (visual, auditory and written). The purpose of this study was to explain the impact of the use of Eitaa social network on the environmental attitude of students in three cognitive, emotional and behavioral areas. The present study is the type of applied researches which regarding the purpose, and regarding the data collection tool, it is a semi-experimental study with pre-test, post-test, and control group. The study sample has consisted of 46 students of Payame Noor University of Markazi province that were selected by the convenience sampling method and were randomly divided into two control and study groups. According to the results of the covariance analysis test, it was concluded that there is a significant difference between the three variables in the two stages of pre-test and post-test, which shows the effect of environmental training with the application of Eitaa social network on all of the three dimensions of the students' environmental attitude. The comparison of the mean of the two stages of pre-test and post-test showed that the mean of all of the three variables in the post-test was higher than the pretest. Scheffe post hoc test results also showed a higher mean in the study group than the control group in all three variables. According to the calculated level of effect, respectively about 70, 10 and 14 percent of the variance of the cognitive, emotional and behavioral dimensions of the environmental attitude of the study group was explicitly explained by applying the training method (environmental training of Eitaa).